Exterity and SecureMedia Partner to Provide IPTV Network with “SecureMedia-Ready” Film Libraries for the Hospitality Marketplace

Published 9th January 2009

In conjunction with UK-based VOD specialist Vode, innovative alliance enables box office blockbusters and Academy Award® movies to be “pre-encrypted” by the award-winning Encryptonite One™ System...

Edinburgh, Scotland, London, UK and Natick, MA USA – 8 January 2009 – Exterity, the market-leading provider of building IPTV networks and SecureMedia, the technology leader in open content protection software for secure video and multimedia delivery over IP networks today announced an innovative partnership to create an IPTV Network for the hospitality industry that supplies them with a ready-to-go “pre-encrypted” VOD and Pay-per-View offering of today’s leading films and treasured movie classics secured by the Encryptonite ONE System. IPTV Networks authority, Exterity, will integrate SecureMedia’s digital security solution with their IPTV receivers and also establish a SecureMedia DRM encryption facility at Vode, a video distribution specialist based in the UK that today manages leading studios film libraries. This combined endeavor enables a true “source-to-subscriber security” and ensures persistent protection of premium content direct to Exterity IPTV Network customers and resellers.

This innovative digital distribution method offers the hospitality industry access to the best in Hollywood entertainment from today’s industry leaders in IPTV video networking, film digitization and content protection.

Focusing on the corporate, education and hospitality sector, Exterity designs and manufactures IPTV products that enable scalable, reliable and cost-effective delivery of TV and other multi-media content across Local Area Networks.
The Exterity Network encompasses a total solution of encoders, gateways, STBs and middleware to easily deliver new services and broadcast quality content to these marketplaces, now protected by the proven security of the Encryptonite ONE System.

“We have now raised the bar in convenience and compatibility for digital video distribution for our Exterity Network customers and resellers by offering them ‘SecureMedia-Ready’ premium entertainment from Hollywood’s two leading studios,” said Colin Farquhar, CEO of Exterity. “SecureMedia is an industry leader that is recognized for its constant innovation in digital cryptography and digital rights management and we are happy to work with them on this rewarding project.”

Vode UK is an expert in encoding, management and digital distribution of film studio offerings to today’s popular video platforms.

“As experts in distribution of video from point to point, we are excited to add SecureMedia’s Studio-approved security to our process of ingesting, storing, re-purposing and delivering content digitally to IPTV and VoD platforms worldwide,” remarked Symon Roue, Chairman Vode. “Now ‘SecureMedia-Ready’ premium content ensures a new level of video protection and distribution expediency to the hospitality marketplace.”
SecureMedia’s Encryptonite ONE System is an open platform CA/DRM software solution that provides the highest levels of digital content security, allowing telcos and broadband operators to acquire distribution rights to the most compelling broadcast channels and VOD programming. Winner of the industry’s two highest awards for best content protection; the 2008 IPTV World Series Award and the TelcoTV Visions Award, the Encryptonite ONE System enables “Entertainment Everywhere!” of secure ubiquitous content on current and future media devices while offering IPTV service providers the lowest cost of operation. Its unique design requires minimal incremental bandwidth and features an ultra-light, processor-efficient client that can be deployed on virtually any consumer media appliance. By employing a patented, common encryption scheme for both broadcast and VOD content, the Encryptonite ONE System is the only solution available today that enables persistent and efficient protection of content [SecureMedia’s EverLock™ process] in PVR and nPVR applications, set-top boxes, PVRs, PCs, portable players and mobile phones.
“Providing persistent digital content security directly from ‘encoding house to guest house’ not only reassures the Studios that their valuable assets are even more protected, this new process also enriches the in-room entertainment of hotel guests by expediting to them the latest Video-on-demand and pay per view blockbusters.” said Whit Jackson, Vice President of Business Development and Studio Relations SecureMedia. “This is another testament to SecureMedia’s continuing mission of “Enabling Entertainment Everywhere” and we applaud Exterity and Vode partnering on this new digital distribution platform.”