Versatile Vikuiti Displays from 3M on show at In-Store

Published 16th May 2008

Retailer designers, brands and property owners will see how to achieve increased footfall using eye-catching rear projection technology in store windows

Bracknell, UK, 15 May 2008 – Diversified technology company 3M and creative media supplier MediaZest will demonstrate innovative digital display technology for high impact, high performance, in-window visual merchandising at the In-Store Show 2008 (Stand G12). Windows and shop displays are an often neglected part of the marketing mix but using Vikuiti Rear Projection Film to transmit digital information they can now be made more vibrant to enhance the shopping experience and help increase footfall in stores and retail outlets. Coral Racing, Bluewater and Alfa Romeo are among the latest brands to realise the true value of Vikuiti technology.

The 3M and MediaZest stand will resemble a dynamic in-store environment to highlight the huge potential for Vikuiti Rear Projection Film and Screen technology to create dynamic, large format digital advertising and signage in a wide range of retail applications. Stand visitors will be entertained with a circular screen in the centre, a shaped screen on one glass window and an interactive screen on the other window, all three running vibrant multimedia content.

Vikuiti Rear Projection Film
3M’s versatile, self-adhesive Vikuiti Rear Projection Film transforms store windows on the high street or in shopping malls into a vibrant branding and promotions tool by enabling video, static images and dynamic messaging to be projected directly onto the surface. The film is ideal for any retailer wishing to increase footfall, promote their brand, differentiate themselves and enhance their visual appearance.

Unlike other window display systems, Vikuiti Film offers crisp, high contrast image quality combined with a wide viewing angle of 180 degrees, making it ideal for shop fronts with narrow pavements. It is also the only film that can be effectively viewed in daylight and in bright ambient light locations such as shopping centre atriums. The flexibility of Vikuiti Film means it can be cut to any desired shape and size, reflecting, for example, company logos and brands. It is also lightweight, easy to install and can be applied to rigid clear acrylic panels to create easily-portable displays.

Vikuiti Rear Projection Screen
Lightweight rigid Vikuiti Rear Projection Screens from 3M are also available for free-standing or suspended installations. The screens have a slim, elegant 5mm profile, are available in 4:3 and 16:9 formats and sizes from 1.5m (60-inch) to 2.4m (95-inch) diagonal. Like Vikuiti Film the screens can be cut to any custom shape and are ideal for suspended and free-standing installations.

For more information, please visit www.3M.co.uk/vikuiti and www.mediazest.com.

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3M and Vikuiti are trademarks of 3M

About MediaZest
MediaZest is a creative media supplier that can deliver a whole range of display products for any retailer, venue or advertising campaign.

We specialise in innovative, impactful and effective technologies that enhance spaces, attract customers and reinforce brand identities in memorable and unique ways.

Whatever your project, from creative concept through system design to final installation, we will provide inspired and intelligent solutions…talk to us today and see how we can sharpen up your image.

19 Harcourt Street, Marylebone, London W1H 4HF
Tel: 020 7724 5680

3M – Practical and ingenious solutions that help customers succeed

3M is a $24.5 billion diversified technology company which, since 1902, has been creating innovative products that help make the world healthier, safer and more productive. Well known 3M brands include Scotch, Post-it, Scotchgard, Thinsulate and Scotch-Brite.

3M employs 76,200 people worldwide, producing thousands of innovative products for customers in dozens of diverse markets in some 200 countries. Its 45 technology platforms touch nearly every aspect of modern life - the company has applied its expertise in RFID technology to deliver biometric passports; it is using its understanding of the healthcare industry to provide hospitals with infection prevention and detection solutions; and its digital signage offerings are revolutionising the way businesses communicate with their customers, their employees and the general public.

The UK and Ireland is home to one of the largest 3M subsidiaries outside the USA, employing 4000 people across 18 locations, including 12 manufacturing sites. Products manufactured in the UK include coated abrasives, occupational health and environmental safety equipment, adhesive tapes, industrial microbiology products, drug delivery systems, high-performance coatings, secure documents and passport scanners.

3M Centre, Cain Road, Bracknell, Berkshire, RG12 8HT
Tel: 08705 360036

Press contacts:
Lloyd Cole Beky Hughes
3M United Kingdom plc Neesham Public Relations
Tel: + 44 (0) 1344 858387 Tel: +44 (0) 1296 628180
Email: lcole1@mmm.com Email: bekyh@neesham.co.uk